It all started with a brief case, in 1989, when its then 29-year-old founder and creative director designed a ladylike attaché case containing convenient pockets for just about everything. How subversive!
‌
Driven by her own style - vintage-inspired and ladylike, with a tongue-in-cheek twist - Lulu began creating the hand-held treasures that made her name. Her first foray was a basket of red roses.